Social Media Marketing Mastery

Social Media Marketing Mastery Certification Course (3 Credits) Fees: $299 (INR 10,000 for Indian Students)

This is a comprehensive online program designed for individuals who wish to master social media marketing and monetize their skills. The certification requires completion of the ten courses listed below. Each course is for 4 hours, and students can complete the requirements in 40 hours. The program provides a blend of theoretical knowledge and practical skills to help students succeed in the dynamic world of social media marketing.

SMM 101: Introduction to Social Media Marketing

Overview: This course provides a foundation in social media marketing, covering the role of social media in modern marketing and key concepts.

Content:

• Understanding the role of social media in modern marketing
• Overview of major social media platforms and their demographics
• Introduction to key social media marketing concepts and strategies

Activities:

• Platform analysis assignments comparing different social media platforms
• Case studies on successful social media marketing campaigns

SMM 102: Building a Strong Social Media Presence

Overview: This course focuses on creating effective social media strategies and establishing a consistent brand presence across platforms.

Content:

• Creating an effective social media strategy specialized to business goals
• Creating compelling profiles on major social media platforms
• Understanding the importance of branding and consistency across platforms

Activities:

• Develop a social media strategy for a hypothetical business
• Create and optimize profiles on multiple social media platforms

SMM 103: Content Creation and Curation

Overview: This course covers the essentials of creating engaging content and curating relevant material for social media audiences.

Content:

• Developing a content plan aligned with target audience interests and preferences
• Creating engaging and shareable content (text, images, videos)
• Curating content from relevant sources to supplement your own

Activities:

• Content creation assignments for various social media platforms
• Develop a content calendar for a month-long social media campaign

SMM 104: Community Engagement and Management

Overview: This course teaches strategies for building and managing an engaged social media community.

Content:

• Building and nurturing an active and engaged community of followers
• Implementing strategies for increasing likes, comments, and shares
• Managing social media interactions effectively, including responding to comments and messages

Activities:

• Role-playing exercises for handling various community management scenarios
• Develop an engagement strategy for a social media account

SMM 105: Social Media Advertising

Overview: This course covers the fundamentals of social media advertising, including campaign setup and optimization.

Content:

• Understanding the different advertising options available on major platforms
• Setting up and optimizing ad campaigns to reach target audiences
• Analyzing ad performance metrics and making data-driven optimizations

Activities:

• Create mock ad campaigns for various social media platforms
• Analyze and optimize existing ad campaigns based on performance metrics

SMM 106: Influencer Marketing

Overview: This course explores the role of influencers in social media marketing and strategies for effective partnerships.

Content:

• Understanding the role of influencers in social media marketing
• Identifying and partnering with relevant influencers in your niche
• Negotiating terms and managing influencer campaigns effectively

Activities:

• Develop an influencer outreach strategy for a hypothetical brand
• Create a mock influencer campaign brief and contract

SMM 107: Monetization Strategies

Overview: This course covers various methods to monetize a social media presence while maintaining authenticity.

Content:

• Exploring various ways to monetize your social media presence
• Developing a monetization strategy tailored to your niche and audience
• Implementing best practices for maximizing revenue while maintaining authenticity

Activities:

• Develop a monetization plan for a social media account
• Case studies on successful social media monetization strategies

SMM 108: Analytics and Performance Tracking

Overview: This course focuses on using analytics tools to measure and optimize social media performance.

Content:

• Setting up social media analytics tools to track key performance metrics
• Analyzing data to measure the effectiveness of your social media efforts
• Using insights to refine your strategy and optimize for better results

Activities:

• Hands-on exercises with social media analytics tools
• Develop a performance report and optimization plan based on provided data

SMM 109: Freelancing and Client Acquisition

Overview: This course covers strategies for finding freelance work and acquiring clients in social media marketing.

Content:

• Exploring opportunities for freelance social media marketing work
• Developing a portfolio showcasing your skills and previous successes
• Strategies for finding and acquiring clients, including pitching and negotiation techniques

Activities:

• Create a professional portfolio for social media marketing services
• Practice pitch presentations for potential clients

SMM 110: Launching Your Social Media Marketing Business

Overview: This capstone course guides students through the process of starting their own social media marketing business.

Content:

• Understanding the legal and logistical aspects of starting a social media marketing business
• Setting pricing structures and creating service packages
• Developing a business plan and marketing strategy to attract clients and grow your business

Activities:

• Develop a comprehensive business plan for a social media marketing agency
• Create a marketing strategy to launch and grow your social media marketing business